Founder · Operator · Builder

Systems built
from a real
running company.

Not a coach with a framework. A CEO running a $21M company — teaching what actually works from the inside.

11yr
Running Design Pickle
~$21M
ARR
350+
Global Team
Systems Over Heroics· The Creative CEO· AI Chief of Staff· Real Operator· Design Pickle· Not Just Theory· Systems Over Heroics· The Creative CEO· AI Chief of Staff· Real Operator· Design Pickle· Not Just Theory·

Three ways to
build with me.

Everything I teach comes from running Design Pickle — a real company, real P&L, real stakes.

01
📘

The Creative CEO

The playbook for creative operators. How to build a profitable, scalable creative business without losing your edge.

Book · On Amazon
02
🧠

AI Chief of Staff

Build a real AI operating system for your business. Self-paced course + weekly live call. No coding required.

Course · Open Enrollment
03
🤝

Mastermind

A private room for operators building AI-powered companies. Peer cohort. Direct access. Application required.

Community · Coming Soon
"I didn't build a course. I built a company — then figured out how to teach the system."

Founder & CEO of Design Pickle since 2015. YPO member. Author. I replaced my own EA with an AI Chief of Staff — it took 12 hours and costs $20/month to run. That's the kind of thing I teach.

Not theory. Not a framework from a whiteboard. Stuff I'm doing right now, inside a real company with real stakes.

2015
Founded DP
YPO
Member
1 Book
Published
Russ Perry
Founder & CEO · Design Pickle
📘
The Creative CEO
Russ Perry
#1 For Creative Business Owners

The Creative CEO

A Complete Playbook for Building Your Creative Empire, Driven by Purpose

6 actionable frameworks for creative operators. Transform your creative skills into a scalable, profitable business without losing your edge. What I learned building Design Pickle — written down.

The Operator's Brief.